Cell C wanted an online interactive experience that matched their above the line advert which promoted their Friends and Family benefit.
The ad was a zany over the top 60’s throwback theme and a microsite using elements from the advert and other marketing material was created. A ‘tiny earth’ engine was created in flash and as the user explored the various menus so the ‘tiny-earth’ would spin revealing information and downloads.
I was responsible for the complete design of the microsite and developement.
Example of a section page
Viewing the TV ad in the section page