Cell C wanted an online interactive experience that matched their above the line advert which promoted their Friends and Family benefit.

The ad was a zany over the top 60’s throwback theme and a microsite using elements from the advert and other marketing material was created. A ‘tiny earth’ engine was created in flash and as the user explored the various menus so the ‘tiny-earth’ would spin revealing information and downloads.

I was responsible for the complete design of the microsite and developement.


Start Screen

 

Example of a section page
Example of a section page

 

Viewing the TV ad in the section page
Viewing the TV ad in the section page

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