Cell C (South Africa’s third and smallest cellular network) required an online component to compliment their above the line cellular coverage campaign. Taking cue from the ad, which consisted of a group of friends travelling around areas in South Africa, and regardless of where they travel they have cellular coverage with Cell C.

The flash microsite created was an interactive series of photographs (all downloadable as wallpapers) that the user could essentially explore by clicking on them to zoom in closer with some being able to be flipped with additional content on the reverse. I was responsible for the complete design and development of the microsite and was involved in the sound design created for the project.

cellc-coverage1
The series of photos a user could explore

 

cellc-coverage2
An example of the content available behind a photo. The user could watch the TV ad.

 

cellc-coverage3
An example of one of the photos zoomed in

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